It's Bagels Soho

It's Bagels Soho är ett bageri och delikatessbutik på 8 D'Arblay St, Soho i London.

Having correctly identified an NYC-bagel-shaped niche in London and tested the waters with a temporary pop-up, It's Bagels opened their first permanent bagel shop in Primrose Hill, later expanding further afield. You can get the different versions of the characteristically chewy bagels here, including poppy, sesame, and garlic bagels, along with an assortment of schmears and fillings such as lox, bacon, or cheese.